Our founder understood that the beauty of the natural environment and people’s well-being and inclusion were indispensable for a company aspiring to long term success. He wanted to make his hometown, and the world around, a better place. In the 1930s he built facilities including a modernist swimming pool, school, a hospital and a road, today called Panoramica Zegna, to enrich and help the lives of people in his town. The Zegna family has kept alive the idea that product quality can only flourish when there is a “culture of beauty” behind it.

Ermenegildo Zegna also dared to launch an extensive reforestation project in the 1930s in the hills surrounding his wool mill, where he planted 500,000 conifer trees. This territory has remained an important part of Zegna’s green philosophy. Inspired by a shared love of nature, in 1993 the third generation of the family founded Oasi Zegna to conserve the environment and natural resources around Trivero. Aligned with the sustainability principles that are integral part of its Corporate Social Responsibility Policy, this is just one of the Ermenegildo Zegna Group’s land development efforts to elevate the community. The Group continues to honour its founder’s philanthropic spirt by donating 5% of net profits to charitable initiatives on a yearly basis through the Fondazione Zegna, set up in 2000.