Zegna

Zegna
Established as a fabric maker in 1910, Zegna is internationally recognized as a leading global luxury menswear brand and part of the Zegna Group. Under the Artistic Direction of Alessandro Sartori, Zegna has entered an exciting new chapter in our history, as we continue along the same road that stretches back more than 110 years. While the journey has always been more important than the destination, Zegna today enters a new era with an up-to-date brand mark that pays tribute to Our Road. A graphic representation of all we have done and set out to do, the vicuña-coloured brand mark now weaves through every collection we create.
Our Road has become our very identity. Our history, our values and our intentions are now stitched into the very fabric that bears our name. Our logo is also updated in a modernized font that encapsulates our directional vision. This singular name Zegna celebrates our family heritage while looking forward to an ownable and tightly defined aesthetic and attitude.
Evolving the craft of tailoring in a luxury leisurewear direction is the road Artistic Director Alessandro Sartori keeps following to reflect the evolving world around us. Our Road continues to lead us to many different directions and cross boundaries, while upholding an innovative and ethically responsible spirit. In doing so, the brand’s Artistic Director is resetting Zegna’s identity following a clear agenda in which practicality and pragmatism put a progressive spin on traditions to meet the needs of the modern man.

Thom Browne

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Luxury Textile Laboratory Platform

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