At Zegna, we have taken care of the world we live in from the beginning, following in the footsteps of our founder Ermenegildo Zegna. Our company mission is based on a constantly-evolving thought: looking at the future with the belief that our actions today will shape our tomorrow.
As a living example of the company’s sustainable philosophy, Zegna is partnering with Green Pea to create a new shop-in-shop at the world’s first Green Retail Park in Turin, showcasing us as one of the most sustainable fashion luxury brands. Based on a true respect for earth and nature, Green Pea shares our company’s conscious mindset. With a 200m2 space, the Zegna shop features an exclusive selection of our most iconic products, including the #UseTheExisting project, representing our commitment to sustainability. Launched with the Ermenegildo Zegna XXX F/W2019 collection, #UseTheExisting embodies our pledge to use more and more natural and technical fabrics developed with innovative processes from pre-existing and post-consumer sources with the aim to make the dream of zero waste possible. It’s a vision that perfectly complements Green Pea’s mission to feature high-quality products created using materials that are in harmony with nature. It’s an authentic vision requiring an individual commitment to meet a collective purpose.
“In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes. Our responsibility is to leverage our past to build a better present and future. This carries over into everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us”, says Gildo Zegna, CEO of Ermenegildo Zegna.
Zegna’s offering within Green Pea will also include an exclusive Made to Measure brand experience featuring a unique selection of products and textiles, such as ACHILLFARMTM wool that comes directly from our own farm in Australia, and 12MILMIL12 woven from our luxurious, superfine Australian wool. Moreover, Zegna offers Green Pea’s customers a selection of handmade products developed in collaboration with the San Patrignano community and an exclusive new range of OASI Zegna cashmere plaids made with #UseTheExisting fabric. Beyond our products, customers will also have the opportunity to experience OASI Zegna first-hand in a scaled-down version of the nature park thoughtfully replicated outside its original environment: a walking pathway showcasing a total of 14 different botanical species on the building’s terrace, mapping out the history of our green lung OASI Zegna.