November 6th 2023 - ZEGNA announces a long-term license agreement with Give Back for the creation, production, marketing and distribution of fragrances and cosmetics products under the ZEGNA brand worldwide.

ZEGNA has chosen Give Back Beauty as a partner to catalyse transformative change in its fragrance and beauty license business. Give Back Beauty has a proven track record in brand building across multiple beauty categories. It crafts distinguished brand identities — both with fashion brands and celebrities — by leveraging its global go-to-market organization and understanding of generational consumer habits.

“The “culture of beauty” has always guided the Zegna Group in its choices, based primarily upon the deep respect for people and the environment. A value inscribed in the brand’s DNA ever since 1910 when Ermenegildo Zegna founded the company that bears his name, it attests to the belief that a quality product can only come with care. Give Back Beauty renowned multi-category expertise and attention towards both innovation and sustainability, make it the ideal partner to develop new beauty products for mens that are perfectly aligned with ZEGNA’s responsible DNA and unique identity. This license agreement is consistent with our selective ZEGNA brand extension strategy further enriching the clients’ experience in the next years.”
“We are enthusiastic about our new partnership with ZEGNA and confident that it will accelerate many of our shared business strategies, including those surrounding ethical entrepreneurship and environmental consciousness. Our position as a best-in-class beauty partner is aligned to ZEGNA’s standing as the world’s leading luxury menswear house. Our outstanding reputations have been solidified through being quick to innovate and a mutual focus on long-term success. We look forward to celebrating our inevitable achievements and navigating this new journey together.”