EVERY KING NEEDS A TAILOR: ZEGNA, THE LEADING ITALIAN LUXURY MENSWEAR HOUSE DRESSES REAL MADRID, THE BIGGEST FOOTBALL CLUB IN THE WORLD TAILORING MEN SINCE 1910 AND CHAMPIONING FOOTBALL SINCE 1902, ZEGNA AND REAL MADRID CONTINUE TO REINFORCE THEIR UNIQUE PARTNERSHIP FOR THE 2023-24 SEASON
October 4th 2023 - Following the claim Every king needs a tailor, ZEGNA and Real Madrid are continuing their official partnership, with ZEGNA acting as Real Madrid’s Official Luxury Travelwear Partner also for the 2023-2024 season. The football and basketball first teams, whenever the occasion calls for it, will wear the exclusive ZEGNA outfits.
The bond between the world’s most successful football club and an icon of Italian luxury menswear with a heritage of sartorial know-how is based on shared values and a strong will to surpass limits to have a positive impact in the world. Excellence with an ethical stance naturally attracted ZEGNA and Real Madrid to one another, bonding their intentions together into a unique whole.
The new wardrobe that has been unveiled on October 2nd during the first Champions League trip of the season.
The items that are part of the clothing, specifically designed for Real Madrid will increase in number over time, adding new elements and expanding possibilities as seasons pass. The wardrobe consists of the signature ALBA Overshirt and GHIACCIO Blouson in Oasi Cashmere, matched with jogger bottoms and crewneck as well as the new version of signature Triple Stitch™ shoes. This season, ZEGNA’s brand sign appears on the upper left pocket in a foliage version, carrying the definitive message. The ZEGNA brand mark, in fact, is being amplified through this collaboration: brought throughout the world by the Real Madrid players and the value they stand for. It consists of double-stripe graphic that pays tribute to the 232 Road that crosses through Oasi Zegna, the free-access natural territory extending 100 square kilometers in Northern Italy that was created as a result of the founder’s early commitments to sustainability. The 232 Road is an inspiration to everyone at ZEGNA and is intertwined into everything the company has done for 113 years, which includes this partnership.
With histories that began in the early years of the twentieth century, ZEGNA and Real Madrid are set apart and above. Real Madrid was founded in 1902, with ZEGNA beginning its operations in 1910. Over time, both ZEGNA and Real Madrid achieved their own form of championships: for ZEGNA it has come in the textile and luxury menswear industries, and for Real Madrid, it has come on the pitch. But it is the values at the core of both enterprises that truly mirror one another: the idea that excellence stems from hard work; the conviction that giving back to society is mandatory; and the will to turn histories into a form of fuel to keep conquering new grounds.
When you know where you are going, you can follow your own path. This is a mantra shared by both ZEGNA and Real Madrid – one that will also guide both organizations as they enter an exciting new chapter in their respective histories. Together, these roads will lead us to new frontiers and will allow us to serve as catalysts for change while championing a brighter future together.
All the made to measure collection items that blend the two brands’ heritages as well as ZEGNA’s contemporaneity aesthetic and its focus on luxury craftmanship, are now available MTM in selected ZEGNA boutiques globally.