The new signifier and Zegna logo are revealed for the first time ever with the exclusive outdoor capsule collection, activewear designed with the mountaineering and the world of winter sports in mind, by keeping individuality and freedom of thinking as a goal. The choice of product category is symbolic. The Zegna road originates in the mountains, and crosses Oasi Zegna, the free access natural territory extending 100 Km2 in Piedmont, Northern Italy, where the brand was born in 1910 as a consequence of the founder’s green approach.
This landscape suggests large open views, and a connection with the elements. This road, known as 232, is our inspiration as it defines our path, woven into everything we do for over 110 years by echoing the essential truth of our founder Ermenegildo to weave the fabric of a tomorrow that feels worthy of our dreams. The capsule collection, therefore, not only implies the mountain and in general the natural world as a backdrop, but it ignites a sense of liberation. It draws a getaway of sorts: an adventure into the wild winter nature, with that all defining Zegna awareness.
Evolving the craft of tailoring in a luxury leisurewear direction is the road Artistic Director Alessandro Sartori keeps following to reflect the evolving world around us. The Zegna road, our road, can in fact lead in many different directions, crossing the boundaries, as long as style and creativity are the purpose and the actions are ethical and responsible. In doing so, the brand’s Artistic Director is resetting the Zegna identity following a clear agenda in which practicality and innovation get a progressive spin on tradition. This capsule adds an element of performing technicality to the world of Zegna.
By involving external partners into unexpected collaborations on specific products, Zegna seamlessly expands the concept of luxury leisurewear to activewear, marking it with its new, dynamic signifier and logo. As the first installment of an ongoing path that can bring other forms of performance wear into the Zegna world, the capsule is a modular system that includes ski suits and puffers in TechmerinoTM, technical jumpers, trousers and underpinnings, and then caps and helmets but also skis and water bottles encompassing a complete wardrobe for outdoor living. The offer is the luxury activewear, and in calling in likeminded individuals it fosters a collaborative spirit. Natural and sustainable fabrics are the materials of choice, further stressing Zegna’s commitment to responsibility across all aspects of the business. The sense of adventure is just another expression of Zegna’s proclivity for the new: it’s the same fuel that propels us on the Zegna road.
Always in pursuit of excellence, four different product categories have also been explored and designed together with outstanding external partners: Zegna with La Sportiva, Zegna with Zai, Zegna with KASK and Zegna with SIGG.
Zegna and La Sportiva have developed the extremely breathable Air-mesh uppers, the trail running and mountaineering shoes which represents the ideal choice for endurance trails and all types of off-road trails. With KASK we have designed a new customized version of the iconic Piuma-R ski helmet for snow sports enthusiasts who are looking for the right solution in terms of safety, without compromising on aesthetic. With Zai it has been realized a performance ski with excellent turning properties characterized by its robustness and simple elegance while with SIGG the original drinking bottle has been redesigned in a black aluminum version customized with the vicuña-coloured signifier.
The collection will be fully available from December 3rd in Zegna’s international retail network, on Zegna.com and at selected wholesalers.
The Zegna road runs many miles, pointing towards movement and freedom.