The true spirit of Zegna is in the Biella Alps, in Piemonte, Northern Italy. In love with nature and deeply rooted in his homeland, our founder launched an unprecedent programme of environmental reclamation in the 1930s. He established a ‘green thought’ where relationships between man, mountain, culture and nature are preserved for the benefit of generations to come. Dedicating himself to the local environment and landscape, our founder dared to launch an extensive reforestation project in the hills surrounding the Lanificio by planting more than 500,000 conifer trees over the years with the purpose to implement the territory and give value to it. This project, established in 1993 as Oasi Zegna, is a nature reserve that stretches 100 km2 from Trivero Valdilana to the peaks of the Biella Alps in Northern Italy.