Social Responsibility
Oasi Zegna
The true spirit of Zegna is in the Biella Alps, in Piemonte, Northern Italy. In love with nature and deeply rooted in his homeland, our founder launched an unprecedent programme of environmental reclamation in the 1930s. He established a ‘green thought’ where relationships between man, mountain, culture and nature are preserved for the benefit of generations to come. Dedicating himself to the local environment and landscape, our founder dared to launch an extensive reforestation project in the hills surrounding the Lanificio by planting more than 500,000 conifer trees over the years with the purpose to implement the territory and give value to it. This project, established in 1993 as Oasi Zegna, is a nature reserve that stretches 100 km2 from Trivero Valdilana to the peaks of the Biella Alps in Northern Italy.
30 times the size of Central Park, NY
Oasi Zegna is a nature reserve that stretches 100 km2 from Trivero to the peaks of the Biella Alps in Northern Italy.
Panoramica Zegna
Panoramica Zegna
The visionary Ermenegildo also built a 26 km road called the Panoramica Zegna to link the region’s villages and Trivero Valdilana to their natural surroundings. He fostered a positive relationship with the local territory and the community by creating a lasting environment for the public to enjoy.
Bielmonte Ski Resort
The Ermenegildo Zegna Group has continued to preserve our founder’s ‘green thought’ and reforestation project through the Oasi Zegna. Established in 1993, the freely accessible nature park covers around 100 km2 between Trivero and Valle Cervo in the Biella Alps. From an isolated mountain to a nature oasis, Oasi Zegna is capable of giving visitors an educational and unexpectedly moving experience.
Since the 1930s, Zegna has
planted over 500,000 trees.
Through its wide variety of education and experimentation programs, Oasi Zegna has become a living example of successful environmental tourism as well as home to several different enterprises which actively operate within it, including accommodations, food services, agritourism and the production of local products.
