Dressing men since 1910 is a privilege. Catering to generation after generation, ZEGNA has always put the needs of its global customers at the forefront by adapting to meet their evolving expectations.

Motivated by this customer-centric ethos, ZEGNA is proud to announce the official launch of ZEGNA X, the newly named digital ecosystem and customisation tool that is rewriting the future of luxury service. After two years of development and testing, ZEGNA X currently includes a set of tools that are set to become an integral part of our digital journey. To date, it has incorporated our outreach app which accounts for about 45% of ZEGNA full-price retail revenues. This service has empowered our style advisors to serve our customers on a one-on-one basis by allowing them to send images of our products via SMS, e-mail, social media, WhatsApp, and WeChat.

Today we are announcing the latest evolution of ZEGNA X that will bridge the gap between physical stores and digital channels. The innovative technology features a state-of-the-art 3D style configurator that addresses the specific personal requirements of our clients — from cut and colour, to styling, measurements, and material. Initially, the focus will be exclusively applied to our Luxury Leisurewear collection.

Edoardo Zegna, Chief Marketing, Digital and Sustainability Officer of ZEGNA said: “Technology is a luxury when it makes your life easier. At ZEGNA we see digital as something way bigger than a mere sales channel. The ZEGNA X digital ecosystem today already accounts for about 45% of our sales in the post covid era. After a two-year pilot program, ZEGNA X is successfully redefining the personalised services and styling we provide our customers through the lens of a unique digital experience. Adding our made to measure service to this innovative 3D configurator is a direct extension of ZEGNA X. Made to Measure already represents approximately 10% of ZEGNA brand revenues and the addition of the ZEGNA X capabilities will further its growth and reach”.

Together with our Made to Measure service, ZEGNA X combines the best of art and science. Art is synonymous with the craft of our tailors, who provide unmatched Italian expertise and taste. Initially, the science is made of 49 billion potential combinations of clothes and styles that can be custom made and delivered worldwide in less than four weeks. All custom made. The ZEGNA X 3D configurator - developed in collaboration with our technology partner, Shin Software - will launch initially for Luxury Leisurewear clothing and shoes, of which more than 2300 products will be available for personalisation. Starting today, our style advisors around the world will be able to take advantage of ZEGNA X to contact their customers and suggest the best styling options based on their individual tastes and requirements.

The ZEGNA X 3D Configurator In-Store Maxi Screen will be unveiled at ZEGNA’s Montenapoleone store in Milan during the Salone del Mobile in April. This will immediately be followed by a launch across our key global stores worldwide. Tailoring will be launched by the end of this year and by 2024 consumers will be able to customise any look of the collection via zegna.com using their personal devices.

ZEGNA X is here to rewrite what luxury service means. ZEGNA has set for itself the challenge and opportunity to elevate the future of retail based on the highest level of one-to-one service.

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